Southgro IR works directly with senior management to effectively position the company, enhance visibility in the investment community, increase institutional ownership and sell-side coverage, prepare for initial public offerings and subsequent financings, develop guidance practices, and manage communications around M&A, results announcements and other strategic issues.

Our perspective is that successful IR programs are comprised of both effective strategy and efficient execution of tactics.

Research-founded advice, commitment to execution and attention to detail are key to our approach.
 

Strategic planning

Analysis: Each program begins with research and analysis of the client's investment considerations, including core values, perceived strengths and challenges, competitive environment as well as upcoming newsflow and milestones.

Strategy: In-depth analysis provides the basis for strategic communication or your PR plan, taking all marketing tools into consideration.

Program development: We then develop messaging, a communications calendar and an outreach plan and leverage a sophisticated analyst and investor targeting system to help direct each client's investor relations efforts.

Feedback: Southgro IR establishes pre-defined standards and targets from the outset in order to evaluate all our investor relations programs from time to time. Periodic assessment allows for fine-tuning of marketing approaches and improved communications outcomes.

IR Tactics

Our approach is designed to engage with the private shareholder community through their advisers - stockbrokers and wealth managers. We also engage with fund managers from institutions.

By remaining alert to changes in industry funds flow, Southgro IR is able to adapt our clients' IR programs to the ever-changing market environment. We also recognise that it is imperative to re-evaluate each client's program on an ongoing basis to achieve the greatest return on this investment in investor relations.