Good communication supports the creation of shareholder value. South African companies need to have a transparent relationship with their stakeholders and those that comment on their performance and initiatives. It is the way in which a company communicates investment case to the capital market - in essences staying power and quality of earnings.

The demands of the local capital market and financial media require that companies devote increasing time and resource to their communications. Our role is to work with their communication teams in enhancing all aspects of this process.

Only senior staff with relevant experience advise clients, in addition to taking personal responsibility for implementing programs.

We realise the importance of our clients achieving their IR goals by exceeding their expectations while saving them time and resources.

Founder Suza Adam has more than 20 years of professional investor relations experience. Her frame of reference includes corporate repositioning, strategic message development, an in-depth and comprehensive knowledge of the financial community and qualities the marketplace is seeking. She has frequently presented her recommendations before senior management teams, including the boards of directors, across South Africa.

Ms Adam's expertise lies in developing tailored investor relations strategies and implementing action plants that achieve demonstrable results and an enhanced return on investment. She has extensive experience in program design, institutional investor targeting, market monitoring and analysis, investor meetings, perception research, development of in-house IR personnel and corporate structuring.

As the managing director of Southgro Investor Relations, she has directed numerous investor relations programs that have resulted in millions of Rand of share value enhancement for both vendors and shareholders.