Southgro is the healthcare pr and biotech pr consultancy of choice if you?re looking for local market research and intelligence, and the best strategic communications in the pharmaceutical, medical device, life science and healthcare industries. We have been pioneers in the e-health, biotechnology communications and health marketing solutions communications field and our first-hand experience and reputation for effective service delivery, reach and influence is second to none. We give you a clear advantage in today?s increasingly competitive medical marketplace.

We lift awareness of early stage companies, take on brand challenges such as expanding marketplace preference for unknown brands in healthcare service and high-tech or medical equipment sectors, marketing healthcare services as well as marketing to healthcare professionals.

Changing business models and technologies create opportunities for newcomers and established healthcare businesses alike. We work with companies that provide technology solutions to some of the healthcare industry's most prominent medical centres, clinics and hospitals to assist with their implementation of new innovative processes and equipment. Similarly, we work with major healthcare providers themselves on all aspects of their strategic communications programs, including designing impactful marketing plans for healthcare services. Medical devices and cosmeceutical services represent emerging areas of opportunity for Southgro within the broad healthcare industry.

Our practice is structured to provide crucial public relations services to healthcare corporations, hospitals, medical centers, healthcare software providers, medical research firms, companies offering medical products and medical services, pharma in boosting pharmaceutical sales, donor campaigns for medical organisations, and non-profit groups focused on medical issues.

Healthcare organisations find exceptional value in our research capabilities to assess the perspectives of constituents, editorial services for articles and electronic communications, executive training, media relations, public affairs, and marketing support. For the best that Johannesburg PR firms can offer, contact Southgro today.

Healthcare

Southgro represents vrious pharmaceutical, healthcare technology and medical device companies, providing strategic PR support and tactical implementation.

We create bespoke programs that exactly match your markets, audiences and communications objectives such as communicating the benefits of a new medical device to healthcare professionals or raising awareness of new genetic markers in cardiac disease to clinicians and the general public alike.

Life Sciences & biotech marketing

For biotechnology and pharmaceutical companies, the perceived value of their drug pipeline is increasingly critical to their corporate reputation. For smaller life science businesses, discovering and developing new drugs - where time to profitability is longer than in almost any other industry, reputation is entirely dependent on the credibility of management, the strength of the drug pipeline and the sustainability of the business model.

At Southgro, we have in-depth experience in brand-building communications ? B2C, B2B and direct to stakeholder. We have direct access to the media, the financial community, government bodies, thought leaders and regulators.

Clinical trial marketing

We specialise in accelerating patient recruitment into our clients? clinical studies. Working closely with clinical development teams we develop and manage direct-to-patient clinical trial recruitment and retention programmes.

Study targets and patient demographics are carefully analised to develop a unique programme using marketing, advertising, PR and other communications tactics. We not only encourage patients to participate in studies, but also support clinical investigators by maximising their motivation and making it easy for them to communicate clearly with patients.

Design

The most effective consumer healthcare communications are achieved through an informed, integrated approach, matching the most appropriate tactics to the desired objectives. Consistency in design and visual communications brings credibility to the health care marketing message and reinforces brand positioning of pharmaceutical products.

We ensure design works alongside PR and other elements of the marketing mix. By distilling messages into effective solutions we make them relevant and undeniably powerful.

Other niche offerings:

Patient satisfaction surveyss Wellness and prevention info campaigns Internet strategies Product launches

Advertising & brand management Database/relationship marketing  Care management Community & public relations Special markets Physician relations